Case Study – ESC Congress 2018

The title of the congress was ‘Family planning and contraception from adolescence to the menopause’ which attracted many professors, doctors, clinicians and other professionals to expand their knowledge in the field of reproductive health.This event is repetitive in every second year and this time Budapest hosted it at the first time, The congress was held between the 9th and 12th of May 2018 and more than 1500 participants attended on the event from 86 countries internationally.
The main sponsors and exhibitors were world famous pharmacy companies such as Bayer AG and Gedeon Richter.

The conference was held in Hall G with 1 plenary room for 1300pax and 3 smaller breakout rooms, where all together 193 presentations were displayed during the 2 and a half days. The event was a success and the organizers were happy with the proffessional approach and hospitality of Hungexpo team.

Case study – ICT Proposers’ Day 2017

The ICT Proposers’ Day was organized at HUNGEXPO-Budapest for the third time after 2009 and 2011. It is a great honour to us to gain such an institution to hold its event at our venue for several times. The ICT Proposers’ Day 2017 was take place on 9 and 10 November in Budapest, Hungary. This networking event centred on European ICT Research & Innovation.

The event was be held on Hall G and F on more than 13 000 sqm with the participation of 2500 visitors. Hall F was separated into two section. One of them was the venue of the face to face meetings for more than 500 pax, while in the other side of the hall ensured place for a coffee station and two breakout rooms. In Hall G there were four further breakout rooms and a catering area.

On the two-days event there were six soundproof breakout rooms for 300 and 400 pax, perfectly fit for the event needs. The rooms were built from a special sound proof panel structure thus it was possible to schedule parallel sessions in all of the 6 rooms without having any interference.

HUNGEXPO was not only hosting the event, but provided a 360 degree scope of services such as the building of 21 booth and the six breakout rooms and provided more than 3000 pieces of furniture (chairs, tables, lounge furniture).

Case Study – European Fishing Tackle Trade Exhibition

EFTTEX 2017 has returned to Budapest after eight years absence and for the 2nd time in its history. The 36th edition of the European Fishing Tackle Trade Exhibition was hosted at HUNGEXO-Budapest between the 29th June and 1st of July. EFTTEX is a truly international show and is proud of its 35 years serving the trade in a variety of Europe’s most visited cities.

On the event 1600 visitors participated from the five continent and 231 exhibitors awaited them. The three days long exhibition was held on 13,000 sqm in hall G and F. The 2 halls were fully dedicated to the exhibition with plenty of unit and custom-made stands.

Some side events such as the Best New Product showcase or the Visitor’s Choice Award voting for their favourite products were also organised. The Annual General Assembly was open to all members and non-members of EFTTA, and the latest on EFTTA activities and ideas where discussed. For product trials a 20 meter long stretch of water, the Casting pool was set up for those interested in fly fishing and wanted to test the waters.

Case Study – World of Coffee 2017

The World of Coffee exhibition on the 13-15 June was organised by the Irish EventHaus Ltd. on behalf of the Speciality Coffee Association of Europe (SCAE), the network of coffee lovers and industry professionals across more than 90 countries worldwide.

On the event about 7000 visitors participated from over 100 countries, while on the 234 booths 2500 exhibitors awaited them. The three days long exhibition was held on 13,000 sqm in hall G and F and also in Building 25.

The 2 halls were dedicated to the exhibition, they were full of unit and custom-made stands, completed with the venues of the five special coffee competitions and some lounge and networking areas. In the VIP rooms of Hall G and in Building 25 section and meeting rooms were shaped.

The set-up of the event was fulfilled with the participation of 252 builders, when 1900 meters electrical and 270 meter Internet cables was laid, 1.27 km octanorm panels were built up. Before the event 9365 sqm carpet was laid and a total of 1877 sqm signage surfaces helped the visitors. And when speaking about coffee making, a total of 4100 water was used by the exhibitors, 650 kg ice and 230 litres fresh milk was used during the event.

Case study – ISF World Seed Congress 2017

As springtime comes around, the season of the international events has started at HUNGEXPO-Budapest, the biggest multifunctional event venue in Hungary. The first in the event row was the ISF World Seed Congress organised by the International Seed Federation (ISF) together with the Hungarian Seed Association on the 22-24 May.


ISF has represented its members’ interests since 1924 and is widely regarded as the voice of the global seed industry. Its biggest, world-wide congress is organised in every year. This year nearly 1700 seed industry professionals gathered from 62 countries to discuss the global issues facing the seed industry.


The event took place in Hall G and F on more than 14 000 sqm. A trading floor with 314 tables was furnished in Hall F, where the participants could organise meetings during the event. Hall G was divided into two parts with the built in mobile wall. The Hall G2 hosted an exhibition with 40 stands and 18 private meeting rooms.


Hall G1 had several functions during the event. At the beginning of the event it hosted the grand opening ceremony with 1650 chairs then it functioned as a plenary room with 100 school desk and 200 chairs. Finally it hosted the gala dinner for 1400 pax.


The guests had several options to travel to the hotels: beside the public transportation they can commute by the shuttle buses, which parked in Hall A and they can also choose the on-site taxi service, where altogether 600 taxi served the participants during the three-day event.


And when talking about numbers, some interesting figures should be mentioned in connection with the event. The set-up of the event was fulfilled with the participation of 150 builders, when 585 meters electrical cables was laid, 1.15 km octanorm panels were built up, 250 lamps and 1,15 tons of truss were used. Before the event 7485 sqm carpet was laid and a total of 2750 sqm signage surfaces helped the visitors.

Case Study – European Selection of Bocuse d’Or 2016

Bocuse d’Or contest, the most prestigious gastronomy competition in the world has come a long way since 1987 when Paul Bocuse launched an event that he intended as a celebration of haute cuisine and the grandest chefs of the world! Since then, dozens of chefs have earned international recognition and fame for themselves, new cooking techniques have been revealed, new trends have emerged, and lesser known culinary cultures have come to the spotlight and gained recognition.

The European selection is a biannual competition in rotating locations, organised in order to select the top European chefs who will be representing their countries on the World Final held in every odd year in Lyon. Looking at the great prestige and highest standards of the competition it is no surprise there were very strict rules and requirements to follow for the host countries and organising venues.

The Hungarian Bocuse d’Or Academy submitted its bid in close cooperation with Hungexpo, the venue of the contest, and won the rights to organize the event, which was announced in Stockholm on the European Selection of Bocuse d’Or 2014.

To boost synergies, the European Selection of Bocuse d’Or was organised in conjunction with SIRHA Budapest, Hungary’s number one HORECA trade show, occupying 20 thousand sqm exhibition space in Hungexpo’s  Hall A, attracting 20 thousand visitors overall.

There were 20 countries’ chefs and their teams participating over the two days. Ten identical, 18sqm fully equipped kitchen boxes have been installed, creating a restaurant kitchen-like environment in hall G.

A grandstand of 1800pax capacity was built opposite the kitchen boxes to accommodate the spectators and supporters arriving from 20 countries of Europe. Pre-event ticket sales have been provided through HUNGEXPO’s online platform and visitors were able to purchase their passes on-site as well. For the sponsors and partners 13 corporate boxes each with 20 seats were installed in the front for best views. In addition altogether nine large screens with total surface of more than 200 sqm were providing great visibility of the whole competition from anywhere in the hall.  In order to reach the faultless production Hungexpo’s technical operations team was cooperating with GL AV from the very beginning of the project with great success.

The project team of Hungexpo was responsible for providing each service necessary for creating the perfect environment and circumstances for the contest, such as security, electricity and water connections, rigging, stand building, carpeting, lighting, the construction of the whole Taste Hungary area, cleaning, building of the backstage and the corporate boxes.

The overall security of this high profile international event was a crucial part of the organization. Due to high security alert for any large European event HUNGEXPO created a security plan approved by the Hungarian authorities. The event area was fenced and inspected before and during the event with strict access controls provided by the Counter Terrorism Centre.

One of the other challenges were the separation of spaces with different authorisation and access to the public visitors, the VIP’s, press, the competition participants and jury and the organisers. Solution: well-organized security check points and badges with color-codes which clearly showed the access and authorizations to the designated areas. A coordinated security and hostess team guided visitors and shared all necessary information let everyone enjoy the contest.

To promote Hungarian cuisine the Hungarian Bocuse d’Or Academy in cooperation with 14 top restaurants, three patisseries and a café from all over the country set up Taste Hungary gastro-village on 2600sqm next to the contest, also in hall G. Each restaurant and patisserie offered their specialty fresh made meals and dessert. A selection of Hungary’s top wines and champagne accompanied the dishes.

Numerous sponsors of the contest -namely Metro, Grand Tokaj, Bridor, Bragard and Bocuse d’Or Winnes- were present at the event with stands of individual designs in the VIP Village to promote themselves to partners. While the other sponsoring suppliers – Mauviel, Convotherm, Rougié, Villeroy & Boch, Nespresso, Duni, CHEF, Valrhona, S.Pellegrino –  contributed to the success of the event with their products only. The patrons of the Hungarian Bocuse d’Or Academy, FHB, MKB and Magyar Telekom received the opportunity to also appear with a stand at the entrance of the competition.

A 330sqm VIP Lounge was dedicated to the distinguished patrons, partners and guests. Everyone invited to this area enjoyed the contest along with delicious food and beverage specialties.

The event included several off site social functions as well over the three days, some of which were also organized by the HUNGEXPO team: The Grand Chef’s dinner started with a cocktail function in the Parliament, then guests were transferred to the Pesti Vigadó, taking one of the world’s most spectacular tram line offering World Heritage views of the illuminated Danube bridges and Buda. The five course dinner took place in the ballroom of the historic Pesti Vigadó, Budapest’s 19th c. entertainment venue.

The closing event of the competition, the Gala Dinner was held in one of the most prestigious and beautiful locations of Budapest, the Buda Castle, where a glass tent with the capacity of 900 was built only for this purpose.

After two days of fierce competition, 11 European candidates earned their qualification to take part in the World Final that will take place in Lyon, France on January 24th and 25th, 2017 when they will also be celebrating the 30 years of existence of the contest.

The success of the event was crowned by the victory of the Hungarian chef Tamás Széll, who won Bocuse d’Or Europe 2016, at home, surpassing the other 19 participants with his talent, creativity and great competition skills.

Bocuse d’Or contest in Budapest attracted great media attention: 500 accredited members of the press, half of them from abroad attended and reported from the event which created a great buzz for the city and the Hungarian culinary art across Europe.

In his closing remarks, the President of the jury, Jerome Bocuse –son of the founder of Bocuse d’Or, Paul Bocuse- called the event the best organised European final in its 30 year history, putting Hungary on the world map of culinary art.

“It has been a real pleasure to collaborate with the Hungexpo Team for Bocuse d’Or Europe 2016’s edition, especially as we stayed in a family group which already has a strong business expertise in the events field, whether exhibitions or conventions. The team’s reactivity and professionalism have been remarkable through their precious knowledge of the local participants, the ministries, the consular corps, the city and the tourism office. Moreover, their international orientation shows that we were right to trust them and that their philosophy matches to the Bocuse d’Or family’s one. “ – said the Organizer team.

Case study – KIA Pan-European Dealers Convention 2016

HUNGEXPO Budapest is proud to announce that one of the events we hosted and co-organised this year– the KIA European car dealer convention for 2700 attendees- was nominated in convention category at the eubea2016, the International Festival of Events and Live Communication. The event made it to the shortlist by the jury of one of the most prestigious event production awards of Europe. The event was organised by Joke Event AG and Innocean agencies at HUNGEXPO Budapest in January 2016.

Event objective: Introducing strategy and new products to the European market. Goals: appreciation for the achievements by the 2,700 guests, dealers and their engagement, their motivation in the coming years and the challenges of tomorrow, as well as providing information for future strategies and 12 new products.


Event flow:  The arrival and registration of the 2600 guests from 30+ countries of Europe was scheduled in the morning from 10-12noon. After registration and coat check in 3 dedicated areas in hall F, the dealers were invited to have lunch and enjoy some time together in a lounge set-up in Hall A. The convention started after lunch at 2pm when all guests had already arrived from the airport and the hotels.
The idea was based on time and spatial staging of KIA’s successful path to the future. It was clearly focussed on the future, strategy and new models, culminating with the slogan “READY FOR TOMORROW”. It linked with the specially designed media architecture for the path to the future.

A 9.500sqm hall G was used as a “black box” to spotlight the future with a step like set of projections. Screens and event technology were not concealed, but were only visible when they were activated.
A ‘sphere’ was created with a 70 meters long catwalk for new products, accompanied by this unique media- and light installation. This opened up real perspectives, which were exposed step by step during the event only by media. Physical and virtual dimensions illustrated the next steps of the customer journey in times of digital transformation – to develop an inspiring view to the approach of connected dealership.


The key visual was derived from the staged fundamental idea and the interior design. For the guests it was a surprising moment when they entered the main hall and experienced the development of the familiar visual with all of its dimensions and elements in 3D. During the conference a symbolic path opened progressively, taking at least over 70 meters in width and 130 meters in depth. With the first car reveal the space opened in depth, giving free 130 meters of track in space.


The conference took place 2-4.30pm. After the 2.5 hour spectacular presentation, all guest were taken by coaches to the hotels for a short afternoon break before returning to HUNGEXPO for the gala evening.


Between 5-8pm Hall G was reset for the gala dinner. The 70m long catwalk was removed, the screens adjusted and the stage now set to be used from the other side for the evening performance. 265 gala dinner tables and 3 kitchen areas were set-up ready for the gala evening in Hall G within 3 hours. Meanwhile the passage and 5000sqm area in Hall A was decorated and set up as a winter market to offer welcome drinks and appetisers in a casual atmosphere. The served gala dinner started at 9pm provided by HUNGEXPO catering followed by a party including a gin bar and live band music in Hall A.


The launched products and introduced strategies convinced and motivated the dealers, which was the clear feedback during and right after the event.


Michael Cole, COO of KIA Motors Europe summed up the evening of the Pan European Dealer Conference 2016 with: “Now we are ready for tomorrow”.

Case Study – AIA Insurance Conference and Gala Dinner 2016

On an annual basis AIA Hong Kong invites its top performing sales people for an incentive trip to honour their year-long hard work. In 2016 the employees got a chance the visit Budapest and attend the 30th Summit Club at HUNGEXPO. The one day event at the largest multifunctional event venue of Hungary occupied the 9504 sqm state-of-the-art Hall G which was divided into two equal sections by the built-in mobile wall of the pavilion.


HUNGEXPO was responsible for not only providing space but for all event services such as complete AV set-up, catering, built-up installations, security, catering, decoration and furniture.

Hall G2 primarily served as arrival and registration area with 3 custom-made cloakroom/registration booths. For the morning session a 1000 sqm closed VIP lounge and two VIP changing rooms were built from temporary structure next to the coffee break area, which got dismantled during the reset period to give space for the ‘Grand Budapest Hotel’ the entertainment cponcept for the evening gala. At this area guest received finger food and beverages while enjoying the entertainment acts, such as beer bikes, speciality gelato, arm wrestling or the live music of a traditional gipsy band.


In Hall G1, the other section of the pavilion, a big stage and an exceptionally large 18*5m LED screen was built to be the background of the conference in the morning, where the 1300 guests were seated in theatre style and the evening gala, where132 round tables were set-up.


Altogether 40 buses transported the guests between the 4 hotels and the venue; 750 m of drapes were used to guarantee complete blackout in the pavilion and 7000 sqm carpet contributed to ensuring the luxury atmosphere of this outstanding event.

Case Study – ITU Telecom World Congress 2015

The event was organised by the International Telecommunication Union who was celebrating its 150 anniversary in 2015 and held the first ITU Telecom World congress in 1941. Being a specialised agency of the United Nations, ITU’s goal with the congress is to gather ICT industry professionals from all over the world in order to exchange ideas and inspire each other to create a better, more sustainable future by the information and communication technology.

The bid proposal for the congress by the Hungarian Government was prepared with the professional support of HUNGEXPO last year and the result was announced at the ITU Telecom World 2014 in Doha. Hungary won against Mexico, Italy and Hong Kong to host the event in 2015.

The 4-day-long event occupied 35.000 sqm in 4 major halls. The conference was held in the 20.000 sqm Hall A, where 11 temporary rooms (ranging from 200 sqm to 900 sqm in size) were built for the following purposes: Lunch room, Ceremony Hall, Workshop rooms and Conference rooms. Out of the 11 separated spaces 9 were built from a special soundproof structure which was recently purchased by HUNGEXPO, thus making it possible to schedule parallel sessions without having any interference. In the meantime the connected Hall G and F (altogether 15.000 sqm) were used for the exhibition. Building 25, a completely separated event hall was set up as the Leader Space, with strict access control. The recently refurbished AII. gallery and the VIP rooms on the mezzanine floor of Hall G served as office spaces for the organisers.

The event attracted 4000 participants including 239 leaders from 129 counties who attended the sessions of 247 speakers and visited the stands of 238 exhibitors from 54 countries and the 23 National Pavilions. During the event altogether 3620 different devices were connected to the newly developed 1/1 Gbps bandwidth Wifi system, furthermore the venue provided over 200 screens, 140 laptops and almost 600 internet lines with using 10 km cable.

Case Study-jENS 2015

The four leading societies in the field of neonatology, The European Society for Paediatric Research (ESPR), the European Society for Neonatology (ESN), the Union of European Neonatal and Perinatal Societies (EUNPS) and the European Foundation for the Care of New-born Infants (EFCNI) have decided to combine their efforts to organize a joint congress together, driven by a common goal-to have a platform that provides opportunity for discussions and presentations about the basics of the area, the findings of recent researches and the new trends as well.

The wide range of content of this excellent collaboration attracted over 2.500 participants, from 83 countries, including more than 120 well-known international experts of neonatal care. The event served as a hub for knowledge exchange since an active athmosphere was assured by having sequential discussions with the congress delegates.

The 5-day-event occupied two halls, G and F with more than 14 000 sqm. In fact, required a special layout, as it was requested by our client to have 5 conference rooms operating paralell at the same time.

Thus, the temporary conference rooms were created of our special high quality soundproof Showtec structure, which provided the possibility to build rooms at any size, based on the client’s preferences. As a consequence of the flexibility of this method, parallel sessions could be scheduled without any interference. Not only the conference rooms, but also the layout of the whole event was completely customized.

Undoubtedly, one of the most appreciated features of our venue is the flexibility that makes it possible to have everything under one roof. There’s no need to walk in and out to see another section of the event, instead, the participants can approach the conference rooms by walking through the exhibiton area.

In order to offer the same experience to every participants, interpretation booths were provided in the conference rooms. The booths were high-quality standard ones that were used and approved by the European Commission relevant Interpretation Committee and each of them had both Hungarian-English and English-Hungarian translation.

During the organization process, our client was facing some challenges regarding their sponsors, hence, we received numerous last minute orders. This required flexible problem solving procedure and fast response, but every order was successfully fulfilled on time.