R. Referenciák Archívált - Page 3 of 3 - HUNGEXPO

Case study – KIA Pan-European Dealers Convention 2016

HUNGEXPO Budapest is proud to announce that one of the events we hosted and co-organised this year– the KIA European car dealer convention for 2700 attendees- was nominated in convention category at the eubea2016, the International Festival of Events and Live Communication. The event made it to the shortlist by the jury of one of the most prestigious event production awards of Europe. The event was organised by Joke Event AG and Innocean agencies at HUNGEXPO Budapest in January 2016.

Event objective: Introducing strategy and new products to the European market. Goals: appreciation for the achievements by the 2,700 guests, dealers and their engagement, their motivation in the coming years and the challenges of tomorrow, as well as providing information for future strategies and 12 new products.


Event flow:  The arrival and registration of the 2600 guests from 30+ countries of Europe was scheduled in the morning from 10-12noon. After registration and coat check in 3 dedicated areas in hall F, the dealers were invited to have lunch and enjoy some time together in a lounge set-up in Hall A. The convention started after lunch at 2pm when all guests had already arrived from the airport and the hotels.
The idea was based on time and spatial staging of KIA’s successful path to the future. It was clearly focussed on the future, strategy and new models, culminating with the slogan “READY FOR TOMORROW”. It linked with the specially designed media architecture for the path to the future.

A 9.500sqm hall G was used as a “black box” to spotlight the future with a step like set of projections. Screens and event technology were not concealed, but were only visible when they were activated.
A ‘sphere’ was created with a 70 meters long catwalk for new products, accompanied by this unique media- and light installation. This opened up real perspectives, which were exposed step by step during the event only by media. Physical and virtual dimensions illustrated the next steps of the customer journey in times of digital transformation – to develop an inspiring view to the approach of connected dealership.


The key visual was derived from the staged fundamental idea and the interior design. For the guests it was a surprising moment when they entered the main hall and experienced the development of the familiar visual with all of its dimensions and elements in 3D. During the conference a symbolic path opened progressively, taking at least over 70 meters in width and 130 meters in depth. With the first car reveal the space opened in depth, giving free 130 meters of track in space.


The conference took place 2-4.30pm. After the 2.5 hour spectacular presentation, all guest were taken by coaches to the hotels for a short afternoon break before returning to HUNGEXPO for the gala evening.


Between 5-8pm Hall G was reset for the gala dinner. The 70m long catwalk was removed, the screens adjusted and the stage now set to be used from the other side for the evening performance. 265 gala dinner tables and 3 kitchen areas were set-up ready for the gala evening in Hall G within 3 hours. Meanwhile the passage and 5000sqm area in Hall A was decorated and set up as a winter market to offer welcome drinks and appetisers in a casual atmosphere. The served gala dinner started at 9pm provided by HUNGEXPO catering followed by a party including a gin bar and live band music in Hall A.


The launched products and introduced strategies convinced and motivated the dealers, which was the clear feedback during and right after the event.


Michael Cole, COO of KIA Motors Europe summed up the evening of the Pan European Dealer Conference 2016 with: “Now we are ready for tomorrow”.

Case Study – AIA Insurance Conference and Gala Dinner 2016

On an annual basis AIA Hong Kong invites its top performing sales people for an incentive trip to honour their year-long hard work. In 2016 the employees got a chance the visit Budapest and attend the 30th Summit Club at HUNGEXPO. The one day event at the largest multifunctional event venue of Hungary occupied the 9504 sqm state-of-the-art Hall G which was divided into two equal sections by the built-in mobile wall of the pavilion.


HUNGEXPO was responsible for not only providing space but for all event services such as complete AV set-up, catering, built-up installations, security, catering, decoration and furniture.

Hall G2 primarily served as arrival and registration area with 3 custom-made cloakroom/registration booths. For the morning session a 1000 sqm closed VIP lounge and two VIP changing rooms were built from temporary structure next to the coffee break area, which got dismantled during the reset period to give space for the ‘Grand Budapest Hotel’ the entertainment cponcept for the evening gala. At this area guest received finger food and beverages while enjoying the entertainment acts, such as beer bikes, speciality gelato, arm wrestling or the live music of a traditional gipsy band.


In Hall G1, the other section of the pavilion, a big stage and an exceptionally large 18*5m LED screen was built to be the background of the conference in the morning, where the 1300 guests were seated in theatre style and the evening gala, where132 round tables were set-up.


Altogether 40 buses transported the guests between the 4 hotels and the venue; 750 m of drapes were used to guarantee complete blackout in the pavilion and 7000 sqm carpet contributed to ensuring the luxury atmosphere of this outstanding event.

Case Study – ITU Telecom World Congress 2015

The event was organised by the International Telecommunication Union who was celebrating its 150 anniversary in 2015 and held the first ITU Telecom World congress in 1941. Being a specialised agency of the United Nations, ITU’s goal with the congress is to gather ICT industry professionals from all over the world in order to exchange ideas and inspire each other to create a better, more sustainable future by the information and communication technology.

The bid proposal for the congress by the Hungarian Government was prepared with the professional support of HUNGEXPO last year and the result was announced at the ITU Telecom World 2014 in Doha. Hungary won against Mexico, Italy and Hong Kong to host the event in 2015.

The 4-day-long event occupied 35.000 sqm in 4 major halls. The conference was held in the 20.000 sqm Hall A, where 11 temporary rooms (ranging from 200 sqm to 900 sqm in size) were built for the following purposes: Lunch room, Ceremony Hall, Workshop rooms and Conference rooms. Out of the 11 separated spaces 9 were built from a special soundproof structure which was recently purchased by HUNGEXPO, thus making it possible to schedule parallel sessions without having any interference. In the meantime the connected Hall G and F (altogether 15.000 sqm) were used for the exhibition. Building 25, a completely separated event hall was set up as the Leader Space, with strict access control. The recently refurbished AII. gallery and the VIP rooms on the mezzanine floor of Hall G served as office spaces for the organisers.

The event attracted 4000 participants including 239 leaders from 129 counties who attended the sessions of 247 speakers and visited the stands of 238 exhibitors from 54 countries and the 23 National Pavilions. During the event altogether 3620 different devices were connected to the newly developed 1/1 Gbps bandwidth Wifi system, furthermore the venue provided over 200 screens, 140 laptops and almost 600 internet lines with using 10 km cable.

Case Study-jENS 2015

The four leading societies in the field of neonatology, The European Society for Paediatric Research (ESPR), the European Society for Neonatology (ESN), the Union of European Neonatal and Perinatal Societies (EUNPS) and the European Foundation for the Care of New-born Infants (EFCNI) have decided to combine their efforts to organize a joint congress together, driven by a common goal-to have a platform that provides opportunity for discussions and presentations about the basics of the area, the findings of recent researches and the new trends as well.

The wide range of content of this excellent collaboration attracted over 2.500 participants, from 83 countries, including more than 120 well-known international experts of neonatal care. The event served as a hub for knowledge exchange since an active athmosphere was assured by having sequential discussions with the congress delegates.

The 5-day-event occupied two halls, G and F with more than 14 000 sqm. In fact, required a special layout, as it was requested by our client to have 5 conference rooms operating paralell at the same time.

Thus, the temporary conference rooms were created of our special high quality soundproof Showtec structure, which provided the possibility to build rooms at any size, based on the client’s preferences. As a consequence of the flexibility of this method, parallel sessions could be scheduled without any interference. Not only the conference rooms, but also the layout of the whole event was completely customized.

Undoubtedly, one of the most appreciated features of our venue is the flexibility that makes it possible to have everything under one roof. There’s no need to walk in and out to see another section of the event, instead, the participants can approach the conference rooms by walking through the exhibiton area.

In order to offer the same experience to every participants, interpretation booths were provided in the conference rooms. The booths were high-quality standard ones that were used and approved by the European Commission relevant Interpretation Committee and each of them had both Hungarian-English and English-Hungarian translation.

During the organization process, our client was facing some challenges regarding their sponsors, hence, we received numerous last minute orders. This required flexible problem solving procedure and fast response, but every order was successfully fulfilled on time.

Case Study -EuroFinance Conference 2014

The EuroFinance is the leading global provider of conferences, training and research on cash management, treasury and risk. Running more than 50 events worldwide, EuroFinance enables treasurers and CFOs to exchange innovative strategies, best practice and expert opinion.

Thanks to many years efforts and preparations, Europe’s most essential exhibition and conference of bank sector, EuroFinance arrived in Budapest, Hungexpo in October, 2014. Hungexpo provided the flexible space for the exhibition area. Besides the meeting rooms of the exhibitors in Pavilion G and F were got to shape 5 session rooms and the plenary room with the capacity of 1200 PAX. The event hosted over 4000 delegates from across the world, who took advantage of fast transport connections to Hungexpo. The transport was supported by shuttle and taxi service. During the three days 127 speakers took the stage to share their insights and innovations with the global audience.

The subcontractors of Hungexpo provided full scope on site services, which included the internet services, stand building service, logistics and transportation service, AV. The catering service served all of the delegates at the same in the pavilion G.

Case Study – ChemSpec Europe 2014

Quartz Chemicals, part of the Quartz Group is an international exhibition organiser and publishing company based in the U.K. and has primarily been serving the fine, custom and speciality chemicals industry with events and publications for nearly 30 years.

Chemspec Europe 2014 has consolidated its position as one of the strongest trade shows for the chemical industry in Europe.The Chemspec Europe exhibition and series of conferences provided a gateway to the international custom, fine and speciality chemicals industry. In 2014 the show has been moved to an Eastern Eurpoean country as a venue.

404 exhibitors from 24 countries and regions took part in the exhibition. With trade attendees from almost 60 countries visiting the pavilions and on stand display areas across two halls in the Hungexpo Exhibition Centre in Budapest, Chemspec Europe can claim itself to be a very well attended show.

Amongst the attendees members from the Speciality Chemical sector dominated with 32%, followed by the members from the General Chemicals & Miscellaneous sector with 23%.

„We worked together very well as a team with the organizer. Besides operational detailes which is part of the usual process  we also provided support to Quartz Media in exhibitor aquisition by utilizig our domestic industry network and contacts. This type of cooperation was somewhat new and fruitful way of working with clients and make the event a success.” -says Anita Kristóf, event sales director.

I have been involved in event organisations over the last twenty years and I have been in contact with so many different venues. Normally, the support is… let´s say ok. But what I would say about the team of Hungexpo is: They have actually furthered their support, they are helping in marketing, in getting new contacts, in getting in touch with the Hungarian market. This is almost like a partnership. The venue itself is fine, it is up to modern European standards, all the services are provided.” John Lane, Sales Director of Quartz Chemicals, the company organising Chemspec.