Why visit?

SIRHA Budapest is not only the perfect platform for learning about new developments in the sector and building business relationships, but it is also an excellent venue for professional competitions that attract a growing number of professionals and more and more excellence every year.

The 2024 international trade exhibition, besides the companies and organisations representing the domestic industry, was also attended by the most important players in the international food sector, such as Czechtrade, the Italian Institute for Foreign Trade (ICE) and the Indonesian Trade Promotion Center (ITPC), which dazzled visitors with exciting attractions and demonstrations at their stands. Trade magazine presented its exclusive innovation stand, the Future Store, at the usual high standard, and in addition to the Innovation Product Competition, it also presented a completely new project: the Start Up Island. In 2024, METRO Wholesale again had the largest exhibition zone at the expo: 9 stands on 800 square metres, where 314 programmes awaited professionals over 3 days.

The 2026 event will surely offer valuable experiences and business opportunities for every visitor.