Innovation Product Competition 2026

Innovative products and services from SIRHA Budapest

We were delighted to announce that SIRHA Budapest jointly hosted the Innovation Product Competition again in 2026!

The goal of the competition is to use the exhibition to enhance the reputation of the best of the innovative products and services introduced to the market by the exhibitors appearing at the thematic professional event in the inter-exhibition period. Just as the SIRHA Budapest exhibition is an international event, so is the innovation competition, allowing the entrance of foreign and domestic exhibitors alike.

Why should you participate in the competition?

• Market feedback: by gaining valuable feedback from an expert jury, you can further adapt your product/service to market needs.
• Professional recognition: winning awards in the competition will further increase your brand credibility, professional prestige and trust in your product/service.
• Distinguish yourself from your competitors: Become truly memorable in the eyes of trade visitors and provide an exclusive opportunity to really showcase your product/service and its unique selling point.
• Networking opportunities: meet professionals from the industry, potential clients.

Call for Tenders for
the Innovation Product Competition
of SIRHA Budapest 2026

For the seventh time, Hungexpo Zrt. and Trade magazine will be jointly hosting the Sirha Budapest international Innovation Product Competition.

The goal of the competition is to use the exhibition to enhance the reputation of the best of the innovative products and services introduced to the market by the exhibitors appearing at the thematic professional event in the inter-exhibition period. Just as the SIRHA Budapest exhibition is an international event, so is the innovation competition, allowing the entrance of foreign and domestic exhibitors alike.

The first three winners of the various categories will be displayed at the exhibition, and thus visitors can also see the results of the competition.

In order to apply, Entrants must fill out the following tender data sheet. The tender documents must be sent to the sirha-termekverseny@hungexpo.hu email address for valid application.

The tenders received will be evaluated by professional experts and journalists who are approached for this reason. The winners of the various categories will be congratulated on stage after the official exhibition opening.

Entrants will be notified of the results by 20th February 2026. All entrants will be invited to the award ceremony.

Entry categories:

1. Food
2. Drink
3. Baking and confectionery
4. Technologies (kitchen appliances, baking industry devices, food industry technologies, hygienic technologies, software)
5. Hotel industry
6. Packaging industry

Application deadline: With Early Bird discount 12 December 2025.
Final application deadline: 30 January 2026.

Conditions of tender:

• Only exhibitors of the SIRHA Budapest 2026 exhibition may enter the competition.
• The product or service entered must be introduced to the market by the Entrant between 16 January 2024 and 31 January 2026.
• The product or service of the tender must be presented by the Entrant at the exhibition.
• Entrants must electronically forward their application at least by final deadline date (30 January 2026).
• The product or service involved in the tender must be represented by a photo attached to the application form.
• The entry fee must be paid by the application deadline – 13 February 2026 – to Hungexpo Zrt.

Applications received after this date will not be involved in the competition.

Competition entry fee: 130 € + VAT / application (with Early Bird discount until December 15, 2025).
Thereafter, 155 € + VAT / application (until January 30, 2026).

The fee is to be sent to Hungexpo Budapest Kongresszusi és Kiállítási Központ Zrt. to the K&H Bank 10402283-50526554-52511006 account. The details should state that the transfer is the Innovation Product Competition entry fee.

Please enclose the bank transfer slip with the completed application form. Once the entry fee has been received, Hungexpo Zrt. will issue an invoice to the provided billing address.

Awards:

First, second and third places will be announced in all categories – depending on the number of entrants.

First place awards:

• 10% discount from the placement prices valid at the time of application of the SIRHA Budapest exhibition in 2028.
• Unique handcrafted award
• Award certificate
• The images, description and booth number of the first, second and third place winners of the competition will be displayed at a frequented spot of the exhibition.
• Communication package containing the following: appearances on the exhibition’s website under the Innovation product competition menu; appearance on the scoreboard in the Trade magazine’s 2026/5. or 2026/6-7. issue along with the exhibitor reports; 20% extra advertising discount on advertisements placed in Trade magazine’s exhibition report (the discount cannot be used together with other discounts, and not applicable for the covers)

Second place awards:

• 5% discount from the placement prices valid at the time of application of the SIRHA Budapest exhibition in 2028.
• Award certificate
• The images, description and booth number of the first, second and third place winners of the competition will be displayed at a frequented spot of the exhibition.
• Communication package containing the following: appearances on the exhibition’s website under the Innovation product competition menu; appearance on the scoreboard in the Trade magazine’s 2026/5. or 2026/6-7. issue along with the exhibitor reports; 20% extra advertising discount on advertisements placed in Trade magazine’s exhibition report (the discount cannot be used together with other discounts, and not applicable for the covers)

Third place awards:

• Award certificate
• The images, description and booth number of the first, second and third place winners of the competition will be displayed at a frequented spot of the exhibition.
• Communication package containing the following: appearances on the exhibition’s website under the Innovation product competition menu; appearance on the scoreboard in the Trade magazine’s 2026/5. or 2026/6-7. issue along with the exhibitor reports; 20% extra advertising discount on advertisements placed in Trade magazine’s exhibition report (the discount cannot be used together with other discounts, and not applicable for the covers)

In the case of winning multiple awards, we will honor the highest placement price discount for the SIRHA Budapest exhibition. Award values cannot be combined.

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Innovation Product Competition winners in 2024:

Food category

• I. place: Nestlé Hungária Kft. – Nestlé Professional
  Garden Gourmet Vuna – vegan tuna product
• II. place: Vegadokk Kft.
  Vegan, allergen-free hamburger patty-veggie balls family products
• III. place: Kotányi Hungary Spice Processing and Sales Ltd.
  No Need for Meat:
  – Vega Burger
  – Vega Chili sin carne
  – Vega Bolognese

Beverage category

• I. place: METRO Hungary
  METRO Chef Veggie bio barista plant-based drinks
• II. place: Kikimix Co. Kft.
  Whisky 0.0% Illusion
• III. place: Art Water Ltd.
  Fizz Water soft drinks with 4 different flavours

Packaging category

• I. place: ARTMATCH Hungária Kft.
  Fasterdisplay – Plastic-free cardboard display exclusively manufactured under license
• II. place: BIBO Franchise Kft.
  BIBO Bio bottle – 100% natural-based, biodegradable beverage packaging
• III. place: Rottaprint
  Eco-friendly wine label made from 100% cotton paper

Bakery and confectionery category

• I. place: Kikimix Co.
  Christian G. Lyophilized fruit and spice powders

Hospitality category

• I. place: BIBO Franchise Kft.
  Bibo Greengood Composter – food waste composting machine
• II. place: Royal Trade Ltd.
  Contactless stainless steel cutlery dispenser
• III. place: RILL & SON
  La Tavola LIBRO Mobile banquet table
• III. place: FULKER H+F Kft.
  “Friendly bowl” recycled plastic container series for hotel and restaurant buffet tables, counters

Technology category

• I. place: BIBO Franchise Kft.
  Cleaneco Bio Industrial Floor Cleaner – Industrial floor cleaner made from 100% natural ingredients
• II. place: Skill-Trade Kft.
  Container kitchen
• III. place: Miele Kft.
  Miele MasterLine fresh water dish-washer