Innovation Product Competition 2026

The international innovation product competition of SIRHA Budapest was held for the seventh time, jointly organized by Hungexpo Ltd. and Trade magazine.

The top three winners in each category were showcased at the exhibition, allowing visitors to view the award-winning innovation entries as well.

Congratulations to the award winners!

Award Winners of the Innovation Product Competition in 2026:

Beverage Category

1st place: Kuszkó Gábor e. v. – PlantSoul Fresh “Seed Milks”, that is, a fresh plant-based beverage product family
2nd place: Kunság-Szesz Zrt. – Mátyás Keserű non-alcoholic beverages – coffee, sour cherry, plum
3rd place: Grand Gold Ltd. Kft. – “Purena Fresh — directly pressed, unpasteurised, unfiltered, non-HPP, frozen products. We entered the competition with two flavours: orange and apple. Presentation of fruit juice concentrate, with an emphasis on its versatile usability.”

Food Category

1st place: BA-HA-MA’S Kft. – Passner Spicy Crunch – an upcycling-based premium chicken product for conscious meat consumers
1st place: Meteor Cee Kft. – Presentation of the grain-free Rosten Keto Grainfree Crispbread product
2nd place: Nobilis Zrt. – IMMUNO+ Strawberry Apple Crisps 25 g
3rd place: Kotányi Hungária Kft. – Kotányi Kala Namak – Black Salt
3rd place: Nestlé Hungária Kft. – Garden Gourmet beetroot falafel

Bakery and Confectionery Category

1st place: Dirafrost – Dira Fruit Solutions – “DIRA Cocoa Fruit Purée: Upcycling the cocoa fruit into a natural, no-added-sugar ingredient designed for bakery and dessert applications.”
2nd place: Ceres Zrt. – Ceres Heart-Friendly Toast Bread 500 g
3rd place: m-GEL Hungary Kft. – Pektiplus Enriched Natural Pistachio Cream

Technology Category

1st place: Bomepro Kft. – V-Tex, the lightning-fast beverage cooler
2nd place: S&K Solutions Kft. – Advanced artificial intelligence-driven autonomous 4-in-1 cleaning robot (sweeping, scrubbing, vacuuming and dusting)
3rd place: Think Beyond Kft. – Think Beyond is the exclusive distributor of Beyond Oil oil filtration powder