BEAUTY & Style International Beauty Industry Exhibition 2019

Hungary’s largest beauty industry event, the BEAUTY & Style International Beauty Industry Exhibition ended successfully. Thousands of guests attended the professional demonstrations and competitions hosted over three days at the HUNGEXPO Budapest Congress and Exhibition Center.

At the second BEAUTY & Style exhibition, the manufacturers and distributors from the four main fields of the beauty industry, cosmetics, hairdressing, hand and nail care, gathered in an area even larger than last year’s event, with a floor space of 5900 square-meters. During the time of the exhibition, exhibitors offered numerous product demonstrations at their stands, where competent and professional staff members presented their innovations and novel features. Visitors could take part in make-up and cosmetics counselling, test cosmetic treatments and witness numerous hair style demonstrations.

On the main stage, a succession of 15 lectures and 7 spectacular demonstrations featured a range of information and professional experiences. These included numerous well-known make-up artists, such as Betti Pohorelli, Geri Glam, Fibi Véger and Oscar Larion, who shared the tricks of their trade with the audience.

On a separate stage, the exhibition’s professional partner, the Handicraft Department of the Budapest Chamber of Commerce and Industry (BKIK) hosted 20 high-quality professional lectures for beauty industry experts and those interested in beauty care in the themes of cosmetics, hand and foot care and professional training. A range of useful information was provided for those employed in the beauty industry on the digitalization of processes that assist the daily operation of beauty salons, the handling of complaints, liability insurance as well as on beliefs and misconceptions of new cosmetic procedures.

There was a great deal of interest in the beauty care national championships organized at the exhibition as a total of 200 beauticians, hairdressers and artificial nail artists competed with one another in over 40 different events. The Hungarian Hairdresser and Beautician Public Benefit Association and the BKIK jointly hosted the 61st Hungarian Hairdresser and Beautician Championship at the exhibition. As the association has expanded in 2019 to include new branches, alongside the hairdresser and makeup artist competition, this year, they also hosted nail competition events. The list of winners will be shortly posted on the association’s website.

The BEAUTY & Style exhibition also hosted the III National Beautician Masseuse Competition, where Lili Darabos won the singles event. As part of the exhibition, nail art competitions were hosted in 10 different categories, where Andrea Urbán Nagy repeated last year’s victory by becoming the winner of the professional combined category. This allows her to represent Hungary for the second time at the 2020 Nailympia London event thanks to the support of BKIK.

The winner of the amateur foot care specialists’ competition was Zsuzsanna Novák, whilst Mrs. Rónaszéki Edina Aliczky took the first place in the aesthetic pedicure and decoration championship.

Another unique event was the first International Lash Cup, the winners of which will be shortly featured on the BEAUTY & Style exhibition website.

Additionally, the schedule featured popular general audience events such as the Claudia Liptai meet and greet, where the presentation of the latest star collection of makeup brand Inglot’s products was tied in with this informal event. Furthermore, on Friday, make-up artists Dorina Benkő and Viktória Tóth as well as nail educator Dorcinails held private influencer meet and greet events, providing attendees with personalized tips.