Heightened attention towards AGROmashEXPO and AgrárgépShow
Strong Interest in the AGROmashEXPO and AgrárgépShow Exhibition
One of the most successful agricultural exhibitions of recent years was held between 21–24 January at the HUNGEXPO Budapest Congress and Exhibition Centre. The 44th AGROmashEXPO and AgrárgépShow once again welcomed almost all of the most significant agricultural machinery distributors and manufacturers. The organisers placed special emphasis on the sectors of viticulture and winemaking, as well as livestock farming.
A total of 222 exhibitors from 16 countries participated in this year’s AGROmashEXPO and AgrárgépShow. Visitor numbers approached 35,000, with every tenth visitor arriving from abroad. These figures clearly demonstrate the exhibition’s importance within the Central and Eastern European region. This year’s key focus areas were digitalisation, precision, data-driven solutions, and sustainability.
These trends were also highlighted by Gábor Ganczer, CEO of HUNGEXPO, in his opening speech. He emphasised that modern machinery is no longer just steel and engines, but also data, services and networks.
“In a network, one cannot remain isolated. Here and now, HUNGEXPO proves that we do not only talk about cooperation – we organise it. Our commitment is simple: we connect those who develop, those who manufacture and those who trade with those who use these solutions. Our key performance indicator is not the number of visitors, but the number of business meetings,” he added.
The recently concluded exhibition confirmed this approach: exhibitors reported growing interest and – even more importantly – a significantly higher number of concluded business deals compared to previous years.
The importance of cooperation and collaboration was also underlined in the opening address by Zsolt Harsányi, President of the National Association of Agricultural Machinery and Equipment Dealers (MEGFOSZ). During the opening ceremony, he announced that MEGFOSZ and the National Association of Agricultural Machinery Manufacturers (MEGOSZ) are joining forces to represent Hungarian agricultural machinery even more effectively.
The newly established Agricultural Machinery Alliance already demonstrated its strength at this year’s exhibition, presenting hundreds of machines across a large exhibition area.
“We are proud that innovations from last November’s Agritechnica exhibition in Hanover were included in the selection, allowing Hungarian farmers to see them here in Budapest for the second time in Europe,” said Zsolt Harsányi.
According to György Zsolt Papp, President of the National Chamber of Agriculture (NAK), 2026 will be a challenging year. In addition to the ongoing challenges faced by agriculture, European farming must also confront decisions made in Brussels that may threaten its future.
“Farmers have the knowledge to produce food, but they need subsidies in order to do so in a sustainable way,” he stated.
Support schemes will not only remain in place but will also be expanded. This was highlighted by József Viski, State Secretary for Agricultural and Rural Development Subsidies at the Ministry of Agriculture, in his opening address. He described 2026 as a year of development and construction for agriculture, with the ministry planning to launch several new calls for applications and, if necessary, introduce extraordinary measures to support producers. He added that horticulture and damage mitigation will receive particular attention, while significant funding will also be allocated to young farmers, infrastructure development, and the promotion of agricultural cooperation.
Successful Professional Programmes
For years, AGROmashEXPO and AgrárgépShow have been not only a showcase for the latest machinery and technologies, but also a forum shaping the future of the agricultural sector. This year’s event once again featured numerous conferences and roundtable discussions.
Particular interest surrounded the Field Crop Professional Day organised by the National Association of Grain Producers. Presentations by the Common Agricultural Policy (CAP), MEGFOSZ, the Corn Circle Association, and many other organisations were also highly successful, offering participants up-to-date information and first-hand insights into the latest agricultural trends.
A key element of this year’s exhibition was Hydrogen Open 2026, a programme series focusing on the energy solutions of the future. Organised by the Hungarian Hydrogen Technology Association, the programme focused on hydrogen as a promising alternative for renewable energy storage and emission-free operation, as well as on the production and storage of biogas.
The exhibition provided a unique platform for direct dialogue between manufacturers, developers, educational institutions and farmers, facilitating knowledge exchange and the launch of new collaborations. The event’s key educational partner, the Hungarian University of Agriculture and Life Sciences (MATE), participated with numerous lectures and demonstrations, including the presentation “Trends in Agricultural Engineering Technologies – From Tractors to Artificial Intelligence”, addressing the defining directions of the future.
National and International Product Development Awards
Within the framework of the AGROmashEXPO and AgrárgépShow, the National and International Product Development Awards were presented, recognising innovative and state-of-the-art agricultural developments from recent years.
In 2025, the highest number of entries were submitted in the International Grand Prize – Mechanisation category. An increasing number of innovations featured the application of artificial intelligence, significantly supporting users’ work while also contributing to environmental protection. Special attention was given to technical solutions addressing the challenges of climate change, particularly in the field of next-generation seed drills.
The submitted entries covered an exceptionally wide spectrum: from tractors and telescopic loaders to drones, balers, seed drills, soil cultivation equipment, fertiliser spreaders, and various smart solutions, complemented by input products. As a novelty this year, an animal health-related feed supplement was also presented among the entries.
From this diverse and technically advanced field, the professional jury selected the most outstanding innovations.
As a result:
- 2 applications received Grand Prizes
- 8 received Special Awards
- 16 were awarded Premium Certificates
Grand Prize Winners
National Product Development Award – Input Category:
• AgroVario Kft. – MIKRO-VITAL AVANTI microbiological product
International Product Development Award – Mechanisation Category:
• Axiál Kft. – CLAAS AXION 9.450 mg-i tractor
Special Award Winners
National Product Development Award – Mechanisation Category:
• ABZ Drone Kft. – ABZ Innovation C10 cleaning drone
National Product Development Award – Input Category:
• Karintia Kft. – Karintia Premium Wheat Programme – Following the legacy of Jenő Hankóczy on the path of sustainable quality
International Product Development Award – Digitalisation Category:
• Amazonen-Werke Kft. – Amazone Easy Match fertiliser recognition system
• Axiál Kft. – SKY Fertieye optical analysis and adjustment system for fertiliser spreaders
International Product Development Award – Mechanisation Category:
• Axiál Kft. – Horsch Leeb Xeric 14 FS pneumatic fertiliser spreader
• Axiál Kft. – Horsch Maestro 12 TX precision planter
• Lemken Hungaria Kft. – Automated fan control for LEMKEN seed drills
• Valkon 2007 Zrt. – KRONE Swadro BaleTrain TC 880 Pro
Premium Certificates were awarded to 3 national and 13 international applicants.
We once again congratulate all awarded participants and thank everyone who took part in the competition.
