Program offer 2026

Opening Ceremony

2:00 p.m. – 3:00 p.m.
Pavilion D, Forum Stage

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GOSZ Arable Farming Professional Day Conference – AGROmashEXPO & AgrárgépShow 2026

Venue: Pavilion D, Forum Stage (GOSZ stand – Pavilion D, Stand D10)

22 January 2026 (Thursday), 11:00–15:00

• 11:00–11:10 – Tamás Petőházi, President (GOSZ) – Opening remarks
• 11:10–12:10 – Panel I: Current issues in agricultural economics
  Introductory presentation: Dr József Viski, State Secretary (Ministry of Agriculture)
  Moderator: Lajos Braunmüller, Editor-in-Chief (Agrárszektor)
  • Dávid Hollósi, CEO (MBH Bank Plc.)
  • Dr András Herczegh, Managing Director (AVHGA)
  • Péter Vajda, Managing Director (Agrova – Phylazonit Ltd.)
  • Gábor Párkányi, CEO (Mertcontrol Hungary Ltd.)
• 12:10–13:10 – Panel II: Challenges faced by producers
  Introductory presentation: Róbert Görög, Managing Director (NSZ)
  • Sándor Barna, CEO (Kwizda)
  • László Hörömpő, Commercial Director (Nufarm)
  • Tibor Dobai, Sales Director (Syngenta)
  • Gábor Hajnal, Head of Agro Division (BASF)
  • Gábor Szalkai, Head of Sustainability (Bayer Hungária Ltd.)
• 13:10–14:00 – Panel III: Input and grain market opportunities in 2026
  Introductory presentation: Dr Norbert Potori, Director (AKI)
  • Zoltán Reng, CEO (Hungrana)
  • Ákos Balássy, Fertiliser Market Expert
  • Dr Balázs Gregosits, Deputy CEO (Vitafort Plc.)
  • János Sólyom, Seed Product Manager (Corteva)
  • Péter Umenhoffer, Managing Director (Mikro-Vital Ltd.)
• 14:00–14:50 – Panel IV: Recommended Variety List Award Ceremony (Winter wheat, rapeseed, maize)
  Imre Hubai, State Secretary (Ministry of Agriculture), Zsolt György Papp, President (NAK), Géza Takács, President (VSZT)

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Hungarian University of Agriculture and Life Sciences (MATE) – our strategic educational partner in the programme

Supporting professional talent development is a key objective for us; therefore, our programme features a prominent role for our strategic educational partner, the Hungarian University of Agriculture and Life Sciences (MATE).

The aim of the cooperation is to equip the younger generation with up-to-date knowledge and a practical mindset to prepare them for the challenges shaping the future of agriculture.

MATE welcomes visitors with two engaging presentations:

• Trends in agricultural engineering technologies – from tractors to artificial intelligence – 21 January (12:00–12:30)
• 75 years of independent higher education in agricultural engineering – 21 January (15:00–16:00)

The aim of the programmes is to provide a comprehensive overview of developments in agricultural technology and to highlight the role of education in shaping the future of the sector.

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Stage Professional Programs of the CAP Network

January 21, 2026 (Wednesday), 10–11 a.m., Pavilion D, Stage

Is It Worth It? Or Not? – Tillage Dilemmas
Regenerative soil management provides answers not only to the challenges of climate change but also to economic considerations: it can make production more weather-resilient and less dependent on inputs. Following a short presentation by Gábor Szőllősi (Agrofutura Kft.), the panel discussion with invited experts will explore when and why switching is worthwhile, what initial steps should be taken, and how soil can create long-term, sustainable value for farms.
The professional program will be opened by a short welcome address by Dr. Balázs Szabó, Deputy State Secretary Responsible for Agricultural Economics.

Participants of the panel discussion:
Roland Boros – precision farming consultant, KITE
Ádám Dörömbözi – Dörömbözi Kft.
Tamás Molnár – lead consultant, Talajreform
Gábor Szőllősi – Managing Director, Agrofutura Kft.
Ferenc Bence Varga – farmer, Gábor-Major Kft.

Moderator: Dániel Gribek – agricultural journalist

January 22, 2026 (Thursday), 10–11 a.m., Pavilion D, Stage
The Role of Artificial Intelligence in Decision-Making
The panel discussion examines data-driven decision-making and the role of artificial intelligence in agriculture from multiple perspectives. Together, participants seek answers to when and how AI becomes a genuinely useful decision-support tool in everyday operations. The discussion also addresses the importance of data use, process maturity, and human professional oversight, as well as where the line lies between eye-catching data visualisation and solutions that create real business value. The aim of the roundtable is to demonstrate, through practical examples and diverse experience, how AI can become a reliable “co-pilot” for farmers and cross-sector professionals.

Participants of the panel discussion:
Dr. habil. Márta Alexy – Óbuda University
Péter Lakatos – farmer
Levente Elemér Pintér – Ministry of Agriculture, Department of Agricultural Modernisation
Zsigmond Téglásy – Campden BRI
Richárd Turbék – AGRON Analytics Kft.

Moderator: Dániel Gribek – agricultural journalist

January 23, 2026 (Friday), 3–4 p.m., Pavilion D, Stage

The Fifth Element: Conscious Planning
The future of agriculture depends on the conscious integration of four key areas: generational change, sustainability, digitalisation, and land-use planning. Strategically managing these areas together has now become a prerequisite for competitiveness. A short presentation by farmer András Szunyogh, followed by an expert panel discussion, will explore how these decision-making areas can be aligned, and what role drones can play in farm planning, maintenance, and improving operational efficiency.

Participants of the panel discussion:
Csaba Fieszl – Head of Supporting Unit, Rural and Regional Development Supporting Unit (VTE)
Zsófia Filler – National Chamber of Agriculture, Head Expert for Arable Crop Production
Csaba Miklós – winemaker, drone pilot
András Szunyogh – farmer, DEDES project
Ákos Tótin – Lead Development Engineer, KITE

Moderator: Dániel Gribek – agricultural journalist

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Precision Livestock Farming in Practice – ANImashEXPO 2026

Precision Livestock Farming in Practice – ANImashEXPO 2026

Sections and session chairs:
Pigs – Wednesday morning, 21 January
Poultry – Wednesday afternoon, 21 January
Fish – Bees – Rabbits – Thursday morning, 22 January
Animal Health and AMR – Thursday afternoon, 22 January
Cattle – Friday morning, 23 January
Small Ruminants – Friday afternoon, 23 January

Sections and topics by animal species:

AMR – Animal Health and Antimicrobial Resistance section

– Artificial intelligence, data analysis and innovation in livestock farming and veterinary practice
– Latest applications of drone technology in animal health monitoring
– Challenges of antimicrobial resistance
– Strategies to reduce antibiotic use

Poultry section:

– Application of new selection methods (genomic selection, gene editing)
– Technological and technical developments (feeding, energy management and automation)
– Circular farming systems
– Use of alternative packaging materials

Fish – Rabbit – Bee section:

– Real-time monitoring of environmental conditions
– Sensor-based feeding systems
– Early disease detection
– Smart solutions to reduce environmental footprint

Small Ruminants section:

– Pollinator-friendly grazing practices
– Benefits of ultrasound diagnostics from a farmer’s perspective
– “Sensors in the flock” – position tracking, activity monitoring and grazing route analysis
– “Digital records in practice” – ENAR, farm management software and connecting data with real-life operations
– Precision animal health technologies in the small ruminant sector

Pig section:

– The role of artificial lighting
– Improving production performance
– Farm-level disinfection
– Feeding technologies and latest pilot farm results

Cattle section:

– SmartFarm systems in the cattle sector
– Performance-based feeding
– Technologies supporting animal welfare and reducing negative environmental impacts
– Sectoral risk analysis: climate change, data protection, human resources

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Agroinform Programs

Agroinform Meet & Greet – with Eszter Nyerges
📍 Location: Hungexpo, AGROmashEXPO & AgrárgépShow – Agroinform stand (D10/A)
🕐 Date & Time: Wednesday, January 21, 2026, 1:00 p.m.

An informal meet & greet with Eszter Nyerges at the Agroinform stand.
Conversation, Q&A, photos, and a personal encounter with one of the well-known figures of Hungary’s agricultural community, who has been actively shaping and connecting the sector’s players for years through events and community initiatives.

Agroinform Meet & Greet – Blonde Tanya
📍 Location: Hungexpo, AGROmashEXPO & AgrárgépShow – Agroinform stand (D10/A)
🕑 Date & Time: Thursday, January 22, 2026, 2:00 p.m.

Meet the Blonde Tanya team at the Agroinform stand.
An informal discussion, Q&A, photo session, and sharing personal experiences with Roland Bránya, founder and breeder of Blonde Tanya, a leading Hungarian representative of premium beef cattle breeding.

Agroinform Meet & Greet – with Agroinform Reporters
📍 Location: Hungexpo, AGROmashEXPO & AgrárgépShow – Agroinform stand (D10/A)
🕑 Date & Time: Friday, January 23, 2026, 2:00 p.m.

Meet the Agroinform reporters.
Behind-the-scenes talks about filming, Q&A, group photos, and an informal get-together with the Agroinform community:
Janka Mátyás-Horváth, Péter Pájtli, Balázs Szirmai, Péter Umehoffer, Zoltán Vancsik

Book Signing – An Insight into the World of Agricultural Robots
📍 Location: Hungexpo, AGROmashEXPO & AgrárgépShow – Agroinform stand (D10/A)
🕚 Date & Time: Thursday, January 22, 2026, 11:00 a.m.

Meet Dr. István Husti in person, author of An Insight into the World of Agricultural Robots.
During the book signing, visitors will have the opportunity for a short discussion about the present and future of agricultural robotics, to ask questions, and to purchase a signed copy of the book.
An informal meeting and professional exchange at the Agroinform stand.

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ANImashEXPO January 2026 – MAPÁE CALL FOR APPLICATIONS:

AgriFood 4.0 – Digital solutions from farmland to table! Call for applications for students and student groups participating in higher education across the Carpathian Basin. Within the framework of the ANImashEXPO event to be held in Budapest on 21–24 January 2026, the Magyarországi Precíziós Állattartásért Egyesület (MAPÁE), together with the Magyar Precíziós Gazdálkodási Egyesület (MPGE) and the Cibus Hungaricus Alapítvány, is announcing a call for applications! The call for applications is available at the link below.

Discover how livestock breeding can become more competitive with precision technologies, and discuss the sector’s most topical issues with our experts!

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The Exhibitor Marketing Award has been announced at AGROmashExpo & AgrárgépShow 2026!

Anyone can apply who participates in the exhibition with their own stand; the application will evaluate the company’s marketing strategy, toolset and business policy concept.

Details and application via the application form. Don’t miss the opportunity to have your outstanding marketing practice recognised!

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Irrigation as the Foundation of Yield Security — Roundtable Discussion Organised by Magyar Mezőgazdaság Ltd.

Date: Friday, 23 January 2026, from 12:30 to 13:30
Venue: AGROmashEXPO – HUNGEXPO, Pavilion D, Forum Stage

The necessity of irrigation is most often discussed in connection with climate change, primarily as a means of preventing losses caused by drought.
In horticulture, and especially in intensive production systems, however, irrigation primarily serves yield security by ensuring consistent and high-quality production. In the fresh produce market, predictable supply and attractive produce are essential, which can be achieved through regular irrigation even if the average annual precipitation typical in Hungary does occur. Depending on the crop, there are specific periods when water is indispensable for successful fruit set and for producing high-quality yields. This goal can sometimes be achieved with just a few well-timed irrigation events, as in the case of grapes, where irrigation is still not common practice in Hungary. In addition to maintaining a constant market presence, irrigation can also increase yield volumes, and for certain fresh-market fruits it can significantly improve profitability by enabling the sale of larger, more attractive produce.

Welcome addresses by:
Imre Hubai, State Secretary, Ministry of Agriculture (invited)
Viktor Nagy, Professional Secretary, MAGOSZ

Participants of the roundtable discussion:
Imre Hubai, State Secretary, Ministry of Agriculture (invited)
Viktor Nagy, Professional Secretary, MAGOSZ
József Kotroczó, Head of the Horticultural Division (Field Vegetables), Dombegyházi Euró TÉSZ Ltd.
István Nemesnyik, Fruit Grower (Intensive Cherry and Sour Cherry Production)
Nárcisz Mikóczy, Grape Grower
Márk Sira, Director of the Horticultural Business Unit, KITE (Distributor)

Moderator:
Irén Rimóczi, Editor-in-Chief, Kertészet és Szőlészet professional journal

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Agricultural Marketing and Media Day

This year, Magyar Mezőgazdaság is organizing the Agricultural Marketing and Media Day for the 16th time, offering agricultural professionals the opportunity to explore the latest marketing and media trends and gain new perspectives on professional communication. The program features presentations by renowned experts sharing their experience. Participation is free of charge but requires prior registration.

More information and registration >>

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“Farmfluencers” in the AGROmashEXPO & AgrárgépShow programme lineup!

In 2026, the programme offering will expand further, and we are preparing several exciting new features – including a “Farmfluencer” collaboration.

As part of the initiative, we are working together with three enthusiastic young people who are active in agriculture and livestock breeding, and who will share what it can be like to work in the agricultural sector as a young person today, through their own experiences.

Our goal:
– engaging the younger generation
– supporting career starters and young farmers
– showcasing the modern, liveable and inspiring side of agriculture

We believe the future of agriculture is in the hands of young people – and we provide them with space and visibility.

Roundtable discussion time:
23 January 9:30

WE RESERVE THE RIGHT TO MAKE PROGRAMME CHANGES!