{"id":104736,"date":"2026-03-02T16:54:44","date_gmt":"2026-03-02T15:54:44","guid":{"rendered":"https:\/\/hungexpo.hu\/?post_type=news&p=104736"},"modified":"2026-03-02T16:54:58","modified_gmt":"2026-03-02T15:54:58","slug":"growing-interest-at-the-travel-exhibition","status":"publish","type":"news","link":"https:\/\/hungexpo.hu\/en\/news\/growing-interest-at-the-travel-exhibition\/","title":{"rendered":"Growing interest at the Travel+ exhibition"},"content":{"rendered":"
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Growing visitor numbers, satisfied exhibitors \u2013 the 48th Travel+ International Tourism Exhibition and Adventure Festival has concluded at the HUNGEXPO Budapest Congress and Exhibition Centre.<\/strong><\/p>\n\n\n\n

In addition to exhibitors representing the most popular destinations among Hungarian travelers \u2013 Croatia, Malta, Greece and Spain \u2013 a total of 160 exhibitors from 20 countries<\/strong>, ranging from the United States to Rwanda, participated in this year\u2019s Travel+ Exhibition. The 25,000 visitors<\/strong> represent a 12% increase compared to last year<\/strong>. Organizers and participants alike agree that the nearly half-century-old event proves there is life beyond the online world; personal meetings continue to play a crucial role in travel planning.<\/p>\n\n\n\n

Both tourism and the Travel Exhibition itself have undergone significant transformation over the past nearly five decades, said Exhibition Director Brigitta Horv\u00e1th at the opening ceremony. \u201cAll of us here are aware that in this steadily growing industry, only those who understand and can adapt to these changes will remain competitive.\u201d One of the most important shifts is that today\u2019s travelers are primarily seeking experiences rather than destinations. An event like this can only be successful if it responds to those expectations. For this reason, experiences were once again at the heart of this year\u2019s Travel+.<\/p>\n\n\n\n

The experience island dedicated to the world of skiing, the Health Island, the creative EDUKIDO children\u2019s activities, and the G\u00e9m Klub board game area all proved highly successful. Hungary\u2019s wine regions were presented on a dedicated program island: Egri Bor\u00e9lm\u00e9ny, the Vill\u00e1ny\u2013Sikl\u00f3s Wine Route Association, Tokaj-H\u00e9tsz\u0151l\u0151, Etyeki K\u00faria Winery and Tornai Winery brought not only their wines but also the atmosphere and lifestyle that make each wine region unique. The Festival Island was also popular, where Hungarian music festivals offered a preview of their upcoming programs.<\/p>\n\n\n\n

Many visitors attended the Blogger Corner, where travel influencers shared their experiences with the audience. Those seeking extraordinary journeys could meet world travelers at the Off the Beaten Path Festival. From opening to closing, the stand of the AEROPARK Aviation Museum attracted significant interest, where active and retired pilots, technical experts and flight attendants revealed behind-the-scenes secrets of commercial aviation.<\/p>\n\n\n\n

The E-bike Test&Show once again proved to be a major crowd favorite, offering visitors the opportunity to test a wide range of electric bicycles available in Hungary on the 3,000 m\u00b2 test track. This year, 1,800 participants<\/strong> tried the electric vehicles.<\/p>\n\n\n\n

At Travel+\u2019s traditional co-event, the Caravan Salon, nearly 100 vehicles<\/strong> were showcased. As many exhibitors are themselves active motorhome travelers, visitors were able to gain first-hand insights into this lifestyle.<\/p>\n\n\n\n

Travel+ as a Professional and Business Platform<\/strong><\/p>\n\n\n\n

As in previous years, the exhibition once again provided an opportunity for tourism professionals and interested stakeholders to meet and exchange ideas. The professional program of Visit Hungary Nonprofit Ltd., for example, focused on current issues in sustainable tourism. The publication titled \u201cTravel Responsibly! \u2013 50 Inspiring Examples from Hungarian Tourism\u201d<\/em> was also presented during the event.<\/p>\n\n\n\n

At the traditional opening-day professional conference, speakers addressed current topics affecting tourism. The program organized by Turizmus Kft. focused this year on market trends, business opportunities and inspiring perspectives.<\/p>\n\n\n\n

Today, Travel+ is not only a platform for travel enthusiasts but also a business hub for tourism enterprises. This year, the expanded B2B business forum and workshop\u2014organized jointly by Hungexpo and the Association of Hungarian Travel Agencies\u2014continued in a larger space with even more partners than last year. According to participants, the event provided efficient and focused negotiation opportunities and served as an exceptional platform for networking, exploring and discussing current industry trends.<\/p>\n\n\n\n

Held at the same venue and at the same time as Travel+, the 34th Budapest Boat Show<\/strong> remains the country\u2019s largest \u201cinland harbor.\u201d This year, visitors could explore the offerings of 45 exhibitors<\/strong>, including motorboats and electric boats, boating equipment, services and a wide range of water sports products.<\/p>\n\n\n\n

With the participation of the Hungarian Rowing Federation as guest of honor, visitors were introduced to the diverse world of rowing, from classic racing boats to spectacular coastal rowing. At the experience island, anyone could engage with rowing in a short, easily accessible format, try the ergometer and experience the fundamental movement of the sport firsthand.<\/p>\n\n\n\n

High-resolution photos from the exhibition are available for download at the following <\/em>link<\/em><\/a>. Should you use them, please indicate HUNGEXPO as the source.<\/em><\/p>\n\n\n\n

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Growing visitor numbers, satisfied exhibitors \u2013 the 48th Travel+ International Tourism Exhibition and Adventure Festival has concluded at the HUNGEXPO Budapest Congress and Exhibition Centre. In addition to exhibitors representing the most popular destinations among Hungarian travelers \u2013 Croatia, Malta, Greece and Spain \u2013 a total of 160 exhibitors from 20 countries, ranging from the […]<\/p>\n","protected":false},"featured_media":104135,"template":"","meta":{"_acf_changed":false},"categories":[],"acf":[],"yoast_head":"\nGrowing interest at the Travel+ exhibition - HUNGEXPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hungexpo.hu\/en\/news\/growing-interest-at-the-travel-exhibition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing interest at the Travel+ exhibition - HUNGEXPO\" \/>\n<meta property=\"og:description\" content=\"Growing visitor numbers, satisfied exhibitors \u2013 the 48th Travel+ International Tourism Exhibition and Adventure Festival has concluded at the HUNGEXPO Budapest Congress and Exhibition Centre. 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