{"id":493,"date":"2019-12-28T17:25:33","date_gmt":"2019-12-28T16:25:33","guid":{"rendered":"https:\/\/hungexpo.hu\/?post_type=event_venue_refs&#038;p=493"},"modified":"2022-09-12T15:27:18","modified_gmt":"2022-09-12T13:27:18","slug":"case-study-euroskills-2018-budapest","status":"publish","type":"event_venue_refs","link":"https:\/\/hungexpo.hu\/en\/event_venue_refs\/case-study-euroskills-2018-budapest\/","title":{"rendered":"Case study &#8211; EuroSkills Budapest 2018"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Euroskills Budapest 2018 @HUNGEXPO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/I1wKEnI8RDI?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>EuroSkills 2018 Budapest<\/strong> is the European \nChampionship of Skills the biggest biennial vocational event in&nbsp; Europe \nwhere young professionals under 25 compete in all the main industrial \nareas represented in six groups \u2013 Creative Arts and Fashion, \nManufacturing and Engineering Technology, Transportation and Logistics, \nInformation and Communication Technology, Social and Personal Services, \nand Construction and Building Technology. The participants arrive form \nthe 28 member countries of WorldSkills Europe the owner of the \ncompetition in order to find out who is the most talented in the \ncontinent in such skills bricklayers thorough bakers to electrical \ninstallation technicians.<br>\n<br>\n<strong>Objectives, planning and execution<\/strong><br>\nOrganizing this event was a huge opportunity to prove the importance of \nthe quality of vocational education and the importance of skills in \nachieving economic growth. The huge attention that comes with organizing\n such an event gave the perfect opportunity to bring together leaders of\n government, education, business and industry and use this event as a \ncatalyst for further transformation of the vocational training in \nHungary and to attract considerably more students in the future.<br>\n<br>\n37 workshops were to be set up and turned into professional and high \nlevel production areas for 3-4 days and then turned off again. All \nskills have special industry regulations, health and safety regulations \nand rules how professionals can work in correct conditions.<\/p>\n\n\n\n<p>The competitions took place in five event halls in 180-1600sqm size \ncompetition areas totalling 40thousand square meters in Hall A, D, G and\n F.<\/p>\n\n\n\n<p>The conferences took place in two meeting rooms 100pax and 280pax in \nHall B. The exhibition totalled 6000 square meters with 45 exhibitors \n\u2013sponsors, member countries and government bodies. Two thirds of the \nstands were custom design, the rest were shell scheme.<\/p>\n\n\n\n<p>There was a 2600 square meter restaurant tent where 1300 guests were \nserved at the same time. In addition 20 organisers\u2019 offices, 3 VIP rooms\n and a 5600sqm storage hall was also provided.<\/p>\n\n\n\n<p>The build up period started 9 days before the first competition day. \nBefore the event was opened for the public two test days were carried \nout, so build up had to be completed in 7 days.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/hungexpo.hu\/wp-content\/uploads\/2019\/10\/53bdb31c8fa425143cef06b86c80874f.jpg\" alt=\"\" class=\"wp-image-9178\"\/><\/figure><\/div>\n\n\n\n<p>The competition at HUNGEXPO was open to the public, after a \npre-registration, the visit was free of charge.&nbsp; Daily visitor numbers \nreached 30-35k totalling 100k attendees in three days.<br>\n<br>\n<strong>Transportation challenges, visitor flow<\/strong> &#8211; To be able to\n raise the number of visitors transportation was organized for the \nstudents from the countryside. That meant that the daily number of \nvisitor buses were around 300 that reached the site every day. Special \ntraffic restrictions and road closures had to be implemented to achieve \nas quick and effective flow of traffic as possible. Because of the high \nnumber of vehicles, the allocation of bus stops and the coordination of \nvisistors arriving by train also required on-site management and \ncoordination.<br>\n<br>\nThe goal of the <strong>communication and PR campaign<\/strong> was \ntwofold: to raise awareness in Hungary about the EuroSkills competition \nand to engage the young generation towards vocational skills.<br>\nThe primary target was elementary and secondary school audience, \nincluding students, their parents, and teachers who have an influence on\n the younger generation\u2019s career choices.<br>\n<br>\nThe campaign included:<br>\n&#8211; national campaign (outdoor, television, print)<br>\n&#8211; online campaign<br>\n&#8211; social media<br>\n&#8211; PR in the above<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Thank you for coming to EuroSkills Budapest 2018\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SQkp9rFdezs?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Innovation and creativity<\/strong><br>\nThe owner of the competition WorldSkills Europe has an inner quality \nassurance system that is used during such type of events. The system has\n two parts: technical preparedness and participation experience.<br>\nThe biggest challenge of these type of events is technical preparedness,\n because everything has to be on site and functioning by the time \nparticipants arrives, there are no second chances. Since the equipment \nwas provided just in time and mostly by sponsors with such variety it is\n extremely difficult to carry this out.<br>\nAll workshop is monitored daily in terms of preparedness and \nfunctionality, with 3 different statuses: red \u2013 big issue, yellow \u2013 \nsmall issue, green \u2013 no issue. Unprecedented in this events there were \nno other status given out but green, thanks to the committed partners \nand the excellent built up services.<br>\n<br>\n<strong>Increased visitor experience: TRY A SKILL areas<\/strong><br>\n<br>\nThe main industrial areas were represented in six groups \u2013 Creative Arts\n and Fashion, Manufacturing and Engineering Technology, Transportation \nand Logistics, Information and Communication Technology, Social and \nPersonal Services, and Construction and Building Technology. In order to\n increase the visitor experience, and engage the youngsters special \ncareer orientation \u201eislands\u201d were created near the 37 competition areas \nwhere it was possible to try the basic activities that are typical in \nthe skill. Overall 29 different Try a Skill workshops were built up and \noperated to represent 33 skills (from joinery to hairdressing) all \nacross the whole competition area.<\/p>\n\n\n\n<p><strong>Effectiveness and results<\/strong><br>\nThe event overall was highly praised and successful according to both \nvisitor and both participant feedback, truly setting up new standards to\n the next organizers.<br>\n<br>\n<strong>The event summary in figures:<\/strong><br>\n9 SET UP, 3 EVENT DAYS<br>\n28 COUNTRIES REPRESENTED<br>\n37 SKILLS, 40,000SQM WORKSHOP AREAS<br>\n525 COMPETITORS<br>\n470 EXPERTS AND JURY<br>\n60 000 M2 AREA FOR THE COMPETITION, AND SUPPORTING EVENTS (CONFERENCE, EXHIBITION, CATERING)<br>\n29 TRY A SKILL AREAS<br>\n700 VOLUNTEERS (with a 95% turn up rate)<br>\n350 MEDIA REPRESENTATIVES (approx. 100 more than the previous event)<br>\n85 320 INDIVIDUAL VISITORS (approx. 11.000 more than previous event)<br>\n8 224 CEREMONY SPECTATORS (approx. 1.500 more than previous event)<br>\n250 PARTICIPANTS AT THE CONFERENCE PROGRAM (free of charge but registration required, full house which is unique)<br>\n<br>\n<strong>Media interest<\/strong><br>\nIn total, 261 international an 98 Hungarian media representatives \npre-registered to cover the EuroSkills Budapest 2018 competition. \nIncluding its opening and closing ceremonies and the side events, the \ncompetition received 542 media coverage.<\/p>\n\n\n\n<p><strong>UPDATE: Euroskills Budapest 2018, HUNGEXPO\u2019s biggest event \nlast year wins Silver Prize at the \u2018Oscar gala of events\u2019, Global \nEventex Awards.<\/strong><\/p>\n\n\n\n<p>\u200bThe winners were announced on March 26, 2019, and in the Educational\n Event category, EuroSkills Budapest 2018 won an outstanding second \nplace. The Global Eventex Awards is one of the largest international \nevent competions that have been awarded the most outstanding events \nsince 2009 in six different categories. In 2018, a total of 331 events \nwere nominated in 42 subcategories, from over 80 countries worldwide.<\/p>\n\n\n\n<p>\n\u201eWe are proud that Hungexpo was the host and organizing partner of \nEuroSkills Budapest\u201d- said G\u00e1bor Ganczer, CEO. After four years of \npreliminary work, hundreds of people were working to bring this great \nprestige event to a success. This was the largest event of all our \ninternational hosted events, and it was a great success.&#8221; added Mr \nGanczer.\n\n<\/p>\n\n\n<div id=\"new-royalslider-1\" class=\"royalSlider new-royalslider-1 rsUni rs-image-gallery\" style=\"width:100%;height:500px;;\" 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Transportation and Logistics, Information and Communication Technology, Social and Personal Services, and Construction and [&hellip;]<\/p>\n","protected":false},"featured_media":59986,"template":"","meta":{"_acf_changed":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study - EuroSkills Budapest 2018 - HUNGEXPO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hungexpo.hu\/en\/event_venue_refs\/case-study-euroskills-2018-budapest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study - EuroSkills Budapest 2018 - HUNGEXPO\" \/>\n<meta property=\"og:description\" content=\"EuroSkills 2018 Budapest is the European Championship of Skills the biggest biennial 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