Introduction

International HoReCa and Retail Show

„Central-Eastern Europe has become by now an essential part of the European gastronomy scene. Year after year, new cities appear on the Michelin Guide map (recently Zagreb and Dubrovnik) and as Hungarians, we have secured our seventh star this year. We are particularly proud of the fact that for the fourth occasion, the Hungarian capital city will have the chance to host the regional event of Europe’s most significant HoReCa and Retail Show, Sirha Budapest.

This marks an event not to be missed by those working in the catering industry, where the professional audience can meet the key operators of the sector and discover the latest developments of the gastronomy scene at HUNGEXPO Budapest Congress and Exhibition Center.

The event is the only domestic exhibition with all the key components: gastronomy, hotel and restaurant catering, industrial kitchen appliances, food trade, baking industry and a host of other related services. One the special features of the event is that it successfully combines a traditional exhibition with professional competitions, conferences and demonstrations, where not only can the companies active in the industry present their products and services, but visitors are also provided with numerous opportunities to gain professional experience, develop their business or establish new relationships.

Perhaps it’s no exaggeration to say that the reputation of Sirha Budapest was established by the European Selection of Bocuse d’Or and the Hungarian achievements at the event. There is no need to go without the Bocuse d’Or in 2020 either: the next Hungarian team to participate at the final of the world’s top cooking competition will be chosen at Sirha Budapest.

I wish you all a pleasant stay, plenty of business deals and a hearty appetite!”

Mr. Zoltán HAMVAS – 2019

president of Sirha Budapest
president of the Hungarian Bocuse d’Or Academy
co-president of the Hungarian Hotel & Restaurant Association

Sirha Budapest’s ambition is to feature a comprehensive offering for the professionals of the food, baking and confectionery, hotel, hospitality and packaging industry and gastronomy.

Sirha Budapest attracted 300 exhibitors from 17 countries and 24,000 professional visitors from 42 countries in 2020. The exhibition featured the latest trends, novelties and innovations of the trade.

Growing numer of world-class events

From the very beginning, Sirha Budapest has successfully combined the professional trade fair with the most important competitions and conferences related to the presented industries, so that professionals can meet the outstanding representatives of the respective professions, and also get to know the novelties of their trade as well as establish and nurture business relationships.

The novelty of the year 2020 was the Final of the Final of Jeunes Chefs Rôtisseurs – Young Chefs Competition, in addition to the Hungarian final of Bocuse d’Or, the Sirha Budapest Dessert Competition and the Hungarian National Mass Catering Championship Finals!

Numerous professional presentation and trade conferences

As the most significant HoReCa and Retail Show in the region, Sirha Budapest is an important center for exchanging experiences, achieving professional development and learning about the latest trends. In order to achieve this, in addition to the wide range of conferences, the Enterprise Europe Network and the PRIMOM Foundation’s international business meeting were held again, the Future Store returned, and the Hungarian Bakery Association and the National Trade Corporation of the Hungarian Confectionery Industry gave interesting lectures again. As a novelty, Sirha Business Café awaited the professionals for the first time.

The program of 2020 can be found HERE.

Comprehensive media coverage

80 million HUF media value
240 appearances, featuring:
42 print appearances in such mediums as, Trade Magazin, Vendéglátás Magazin, Forbes, HVG
174 online appearances
24 radio and TV news