Hungexpo has just completed its AGROmashEXPO, AgrárgépShow with a record-high turnout in 2018. Ending on January 27, the event’s 350 exhibitors showcased their products and services across 40 000 square-metres of space to 46 500 visitors. As part of the event portfolio, the Hungarian Garden and the Viticulture and Winery exhibitions were also held this year.
Constantly growing projects and a dynamic technological development - these are the characteristics of Hungarian agriculture, and this optimism was reflected in the recently completed exhibition, where domestic and foreign producers displayed their latest products and services across 40 000 square meters of floor space. A new 3 000 square meter tent was added to the exhibition area to accommodate the growing numbers of exhibitors and visitors. Covering nearly 2 500 square metres, the joint exhibition of the members of the Hungarian Association of Agricultural Machinery Manufacturers (MEGOSZ) was a huge success.
The results of our quick preliminary poll of exhibitors revealed that the number of business deals made this year greatly exceeded the already high numbers of previous years.
Digitalization will not only influence agriculture machinery manufacturing, but also the future of farming, said the Minister of Agriculture at the opening ceremony. According to Sándor Fazekas the use of precision tools is not yet common in the country but the last 2-3 years have seen an accelerated application of cutting-edge technologies. The minister added that agriculture was about to undergo a technological paradigm shift. This is why it is so important that in the past year the Hungarian farming industry has invested nearly 340 billion HUF in machinery, which is 20% more than the previous year.
Zsolt Harsányi, president of the Hungarian Association of Agricultural Tools and Machinery (MEGFOSZ), talked about the importance of strengthening education. As he put it, they had been making significant efforts to improve vocational training and attract young people. The cooperation agreement with the Ministry of Agriculture (FM) was also designed to increase the efficiency of career orientation programs. “The work is yielding results” announced Zsolt Harsányi, adding that the number of vocational school applicants for agriculture machinery operator have doubled in the past two years.
Gábor Ganczer, the CEO of Hungexpo, also mentioned professional training as one of the most important issues. As the director of the exhibition, he said, it is very important that more young people come to AGROmashEXPO, to see with their own eyes: In this field you no longer need to throw away your smartphone or tablet when going to work. “On the contrary: today these are considered important tools for work,” stated the CEO, thanking their professional partners - MEGFOSZ, the Chamber of Agriculture, the Hungarian Association of Agricultural Machinery Manufacturers, and the Grain Producer’s Association-Hungary – for their help in the organization of the successful exhibition.
The professional programs attached to the exhibition were focused on precision farming this year. There was an outstandingly high interest in such events as PREGA’s roundtable discussion on data-based decisions in the farmland; the agrarian marketing conference titled “What grows on the net?”; Hungarian Agriculture Ltd’s 9th Agromarketing and Media Day; GOSZ’s Farmland Professional Day; as well as the presentation of the Hungarian Precision Farming Association.
A cooperation agreement was also signed during the exhibition by the Research Institute of Agricultural Economics, Agrármarketing Centrum, the Hungarian Chamber of Agriculture, the National Agricultural Research and Innovation Center and Szent István University. The goal of the agreement was to propagate cutting-edge agricultural technologies.
The international partner meeting of Hungarian National Trading House (MNKH) also focused on agro-IT issues and was attended by nearly 100 professionals from 16 countries this year, allowing them to get an insight into the product portfolios and services of Hungarian agricultural machine manufacturers as well as to explore cooperation opportunities.
This year the grand prize for “Hungarian Agriculture Machine of the Year for 2018” was ceremoniously handed out on the forum stage of AGROmashEXPO to CLAAS Hungária Kft. Their Corio Conspeed 8-75 FC corn cob crushing adapter earned the prize. Developed and manufactured entirely in Hungary, this device is now marketed globally.
The exhibition’s winner of Tractor of the Year and Tractor Design of the Year, the Valtra T254 Versu Smart Touch, attracted a lot of visitors. After Hannover, the vehicle was first regionally introduced here.
The finals of the MezőgépÉSZek competition (hosted by MEGFOSZ and Agro Napló) were particularly successful this year as well. Here the students of agricultural machinery, mechanics and machine repair service could compare their skills in front of an audience. The grand prize – a professional study tour of Germany’s Fendt and John Deere tractor factories, sponsored by the Hungarian Ministry of Agriculture – was won by the Karcag Deere Service team.
Together with Hungexpo the government made a decision to begin a historic development this year. They will begin to entirely renovate the pavilions and also expand the exhibition area with 3 new ones. This also means that in 2019 Hungexpo will organise AGROmashEXPO in a smaller but just as high quality location, according to CEO Gábor Ganczer. “We are making all these efforts to compensate everybody in the upcoming years by offering them sufficient, quality exhibition space to showcase all these amazing machines that work on the Hungarian fields,” the executive added.
Budapest, 27 January 2018
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